News Release


SiS330 HDTV Platform Showcased at Embedded Technology 2012 Exhibition in Japan

(Nov. 14 2012) Silicon Integrated Systems Corp. (SiS) today announced its SiS330 HDTV platform is being demonstrated by Imagination Technologies, a world leading multimedia and communication technology company, at the Embedded Technology 2012 exhibition in Yokohama Japan.

The SiS330 HDTV platform integrates Imagination’s Ensigma UCCP RPU (Radio Processing Unit) technology with a multistandard TV demodulator, which gives the SiS330 solution the advantage of supporting worldwide major TV broadcasting standards. The highly integrated SoC design of SiS330 widens the competiveness gap from other solutions.

SiS330 HDTV SoC is the industry’s first single chip solution to support universal TV broadcasting standards, including ATSC/DVB-T/DVB-C/ISDB-T/CTTB and J.83B demodulators to meet the different North and South American, European, Japanese, Chinese and Taiwanese market specifications. The one chip for all standards solution offers TV manufacturers the most complete specifications, streamlines preparation time to shorten the product development process offering a faster time to market.

The SiS330 HDTV SoC design includes dual processors and integrates multimedia decoders to support all popular video and audio formats like MPEG1/2/4, VP8 and H.264. The SoC also supports 3D panels, 1080p HD video and HDMI 1.4 input devices for luxurious home theater enjoyment.

According to the announcement made in October 2012, the SiS330 solution is already ahead of competitors in achieving DVB CI+ 1.3 certification, which brings TV manufacturers more business opportunities across the Pan European TV market. The demonstration on Imagination’s stand at Embedded Technology 2012 will help expand product awareness for the SiS330 solution and Imagination’s Ensigma technology in the Japanese market.

Embedded Technology 2012 is the world’s largest embedded technology conference and exhibition, running from Nov. 14 to Nov. 16 in Yokohama Japan. The exhibition gathers various embedded concepts in low-power, highly integrated, audio and video convergence and mobility convenience -- areas in which Asia is a key embedded innovation region.

Experience the smart innovation and see the SiS330 HDTV platform, located at Imagination Technologies Booth C-20, Embedded Technology 2012, Yokohama.

Learn more about Imagination Technologies: